Choosing the right distributor is one of the most critical decisions for life sciences companies entering or expanding in a … Read More
Category: Medtech
Insights about during business in the Japanese medtech market.
Why Good Products Fail in Japan: It’s Not Always the Market
Many global executives are told the same story when sales in Japan disappoint:“Japan is a difficult market.”“Customers here are conservative.”“The … Read More
Why Japanese Distributors Can Be Your Best Ally – If You Manage the Relationship Well
When a company considers entering Japan, one of the first strategic choices is whether to establish a local office or … Read More